Advertising is a method of covert management of people in which, of course, holders of large corporations and industries are interested. Indeed, she is called to make him happy.
What do we get in fact. From objects that tend to end, wear out and even disappear, we do not become happier. But the money that could be spent on emotions (they remain with you for life under any circumstances) have disappeared without a trace. And a lot of money.
Consider the typical 10 "durilok", which in ordinary life we do not really need, but certainly continue to eat up the budget.
10. Jewelry
Does an ordinary person know that the mark-up on a natural and affordable resource (precious metal and precious stones) ranges from 100 to 1000%! The jewelry business is one of the most vile and therefore lucrative in the world. Of course, a woman gave birth to a child - he got a cross of gold, and she got a souvenir, but how else, everyone does it. Engagement? Well, of course, an engagement ring, and even with pebbles. And then 2 pieces of such rings for the wedding itself. He turned 18 years old - urgently to a jewelry store, where a girl is bought a ring or bracelet, and the guy’s first chain in his life. The cycle continues to infinity despite the fact that the price of gold and other metals is very variable. Therefore, the excuses “we put in gold will not be lost” are not confirmed in any way. Often, jewelry is dead weight deposited on bodies and henceforth is not exchanged for money for the sake of profit.
9. Extended warranty
How often in technology stores smiling consultants give us this extended guarantee. Not only are you going to give money for a few extra centimeters of diagonals or a stupid extra nozzle, you also get a service that, according to statistics, most likely you will never come in handy. Let's see, what does such a guarantee additionally cover - flooding the product with water or burning it out under the sun? How often does this happen in life with one particular product? But the cost of an extended warranty can be from 10 to 70% of the price (for different countries and manufacturers the ratio varies).
8. Insurance
As useless as extended warranties. Just look at the insurance companies, how quickly they thrive and expand their branches, increase the number of employees. Probably, this is facilitated by the crazy income from people who have never needed the services of insurance against floods, theft, theft and accidents. Of course, if the “cardboard” house has already suffered from tornadoes twice, there may be some sense in insurance. But if the desire to purchase a service package is dictated by ordinary panic and the advice of other people, then think twice. Most people manage to accumulate the necessary amount to repair the damage precisely because they did not “feed” the insurers every year, and even a good surplus remains.
7. Brand things
Modern people have forgotten the true purpose of things and objects. It turns out that value is determined not by convenience and functionality, but by brand recognition and fashionable signs like icons and color schemes. The same materials and technologies are used for manufacturing, and in some "non-brand" firms even higher quality ones, but people stubbornly sponsor global companies, thereby further expanding their power over minds. In the end, a good downy winter jacket can be bought for a monthly salary, while a demi-season dermatine little thing with a crocodile in the corner will cost a person a year or more of income. Do not forget that the brands are fashion-conscious, and within a month your glamorous handbag in the circles of fashionistas will be “from last season, fi”.
6. Excessive living space
The feeling of personal space makes people buy extra square meters of housing, which nowadays cost a lot of how much. It doesn’t matter if you are renting an apartment (house) or buying for good. A lot of money is spent on interest on a loan, on the maintenance of the territory, on the repair of a room, on utilities and, of course, on the interior, because I don’t want to wander around spacious but completely empty rooms. A large space makes a man a slave, because over time he understands that he needs only one room and kitchen for life, but the appearance of well-being must be maintained throughout the house.
5. Water
Interestingly, this natural fluid is considered the most accessible biological resource on the planet, as is oxygen. Nevertheless, they are not trying to boil air for money, and the water is very good. Either she sees whether the purification has passed, then she has been saturated with the gases of incredible mineral springs, then she contains unique vitamins. And, again succumbing to the "coolant" in the advertisement, a person buys a mineral water during each walk, and puts kegs with purified water at home, spending money (considerable) on containers. Although natural springs give a person the opportunity to draw as much water as needed. And if it’s very lazy to go, it’s much more profitable to financially buy filter nozzles on the crane.
4. Restaurants
Fast foods, cafes and convenience foods that can be ordered by phone “milk” the human wallet at a fast pace. The margin for ready meals is normally from 100 to 300%. Only that it is really tasty helps out. But after all, the most ordinary person creates masterpieces, so you can also learn to do similar things, though not so beautiful, but tasty and, most importantly, useful. All restaurants are interested in maximizing profits, so they try to reduce the cost of quality and cost of products. You can afford to choose the really freshest fish on the market, springy and ripe vegetables, natural spicy herbs and homemade cottage cheese.
3. Medicines
Who would have thought, but the margin on drugs exceeds the fixed value of any other consumer goods. No matter how much the government fights against these rates, pharmacological magnates lobby for the most ruthless laws for the population. It is beneficial for them that a person is sick, so that they do not allow the body to cope with the simplest ailments on their own in the form of a cold or a runny nose. Pay attention to the ad unit - the majority of it is often attributed to the positive and vibrant advertising of drugs with memorable slogans. If we consider the cost of chemical ingredients in the composition of the drug, then we are forced to pay 200-5000% more for the active substance! And these are exorbitant and often overwhelming amounts that drive the proletariat into pharmacological slavery.
2. Entertainment
It is not beneficial for corporations that people get real lively emotions that only other people, mother nature and a healthy lifestyle can give. They instill in us the idea that only a trip to the cinema (and with popcorn), roller coaster ride (and with a hot dog), concerts (necessarily with beer) and various quest rooms really truly diversify our leisure time. And this, instead of taking a swim in the free river, frying sausages on a free bonfire with friends, riding bicycles for free, or hiking in the mountains. There are so many lively and exciting entertainments around, so we don’t need the cost of a dull pastime among a crowd of zombies.
1. Tobacco
Bad habits, and especially tobacco, suck everything out of a person: health, time, vitality and, of course, finances. We are convinced that without cigarettes it is impossible to look courageous, that it will not be possible to cope with your emotions. Famous personalities release beautiful puffs of smoke from the movie screens, and hookah furnishings are furnished like a real Khan's palace. It is not beneficial for anyone to demonstrate ill-fated figures about oncology, diseases of the respiratory tract and gastrointestinal tract, pathologies of newborns. But it’s even less profitable to show how much an addicted person smokes honestly earned money every day.
Every year we get more and more unnecessary things and services, it would seem, without which it’s impossible to live without it. But the logical question arises, but how did you live 10 years before? What about 100? Judging by the literary heritage, people managed to get happiness and comfort from simple things. We urgently need to restore forgotten knowledge and save ourselves from enslavement by world "gentlemen".